Welcome to The Brand
Launch Method™
Turn your idea into a real product brand. Build with the team, systems and factories behind 1,000+ clients.
Powered by Slyletica. Masterclasses, the Inner Circle, factory introductions and resources. One method, with the team in your corner.
You don't have an idea problem.
You have a process problem.
You can see the brand. But making the product, choosing a factory and finding buyers is where things get complicated.
The product
What should you make? What should it cost? How do you know people will buy it?
The factory
Who can make it properly? What do they need from you? How much stock makes sense?
The launch
How will you build an audience before the inventory arrives, instead of launching and hoping?
Over 10 years creating brands and products for your favourite celebrities, influencers and businesses.
See the full showcase
The team, systems, suppliers and processes behind over $120m in product revenue are now available to you.
Award winning and experienced
Founders Simon and Yetta were awarded Young Entrepreneur of the Year for wholesale and manufacturing. Slyletica was recognised as the 84th fastest growing startup. Established in 2015, we have worked with over 1,000 clients.
Product revenue generated
Across beauty, fitness, fashion, lifestyle, innovation and wellness. A product development team who understand how to make products, and brands, that consumers rush to buy from.
Global presence. Local power.
Offices in Melbourne and Dubai. Vetted supplier network and direct factory introductions using our proprietary Slyletica Factory Matching. Access the same suppliers and factories we have used for the last 10 years.
This isn't theory. This is our own playbook. Everything inside the Brand Launch Method comes from the same system and processes we use every day to develop, manufacture and launch with some of the biggest names in the industry.
Built in the real world.
Recognised in it too.
Ranked the 84th fastest growing startup in Australia's Fast Starters list.
Simon and Yetta named Young Entrepreneurs of the Year for Wholesale & Manufacturing.
The same team, systems and supplier network are now in your corner.
A walkthrough with Simon.
How the Brand Launch Method takes a product idea through strategy, factories, development and launch.
The process. The team. The investment.
A sequential, step by step approach to launching your product to market.
VALIDATE
- Sign off your customer, positioning and product strategy with our team.
- Plan pricing, margins and launch economics before spending on stock.
- Build your foundation with Brand & Product Strategy and Brand Creation.
Your idea validated and a clear path to making it profitable.
INTRODUCE TO FACTORIES
- Prepare designs, tech packs and your factory brief. Our Design Studio is optional.
- Slyletica Factory Matcher™ connects you directly to vetted suppliers.
- Request quotes and develop samples with Product Creation and team reviews.
Supplier introductions made and sampling underway.
LAUNCH & SCALE
- Build content, your landing page and email list with Audience Attraction.
- Work through sampling and production checkpoints with the team.
- Bring your website, photoshoot and campaigns together with GTM & Launch.
Your brand ready to launch and in market.
Where you'll be,
month by month.
Validate &Cost
Brand, Audience & Product Strategy sign off.Factory Ready.
Match &Develop
Factory Matched.Landing Page live. Collecting emails.Products in development.
Sample &Produce
Samples approved.Production running.Launch plan built.
Launch &Scale
Selling.Reordering.Scaling with our team.
Six months with our team in your corner. Not a course you work through alone.
WEEKDAY ADVISORY
Get answers. Make decisions. Keep moving.
Multiple live advisory calls every weekday. Get your questions answered and decisions made with the Slyletica team.
FOUNDER SESSIONS
Work directly with Simon and Yetta.
Weekly live sessions with our founders. Work through your brand with people who have built and operated brands themselves.
RAPID FIRE SUPPORT
A question shouldn't become a week's delay.
Post between calls. Hear from our team within three business hours. A private founder community builds alongside you.
THE WHOLE TEAM
More than a support inbox.
Product developers, designers, production specialists, content and video editors. Bring samples and tech packs for feedback before the next round.
Five masterclasses. One proven method.
Learn. Implement. Build. With lessons, modules, workbooks and templates for every stage.
01Brand & Product Strategy
Validate the idea, customer, pricing and margins before you spend on samples.
02Brand Creation
Build your positioning, story and identity. More than a logo on a label.
03Product Creation
Work through designs, tech packs, sampling and production.
04Audience Attraction
Build content, an email list and an audience while your product is being made.
05GTM & Launch
Bring your website, campaigns and launch plan together.
The right factory.
Not a directory of strangers.
A direct, 1:1 introduction to factories we already work with.
- Matched to your budget and minimum order quantities.
- The fabrics, quality and certifications your product needs.
- Production specialists help you work with your factory.
You keep the factory relationship. Samples and inventory are paid directly to the manufacturer.
Less trial and error.
More forward motion.
Tools, templates, AI workflows and recommendations tested by people operating real brands. Kept up to date as we find what works.
Tools & software
Our recommendations for the tools that help you build and run your brand.
Templates
Workbooks, frameworks and checklists that turn the next step into an action.
AI workflows
Practical workflows we test in our own business before sharing them with you.
Call recordings
Miss a live session? Catch up from the recordings library when it suits you.
1:1 product design by the Slyletica Design Studio.
Work with our product designers, strategists and product development team to turn your concepts into factory ready design and technical files.
Limited to 10 spots per quarter.
Everything your manufacturer needs to quote, sample and produce your product correctly.
The Brand Launch Method
6 months inside the Slyletica system.
Samples and inventory are separate. Paid directly to your factory.
Continue month to month after your first 6 months. Cancel anytime.
- 01SLYLETICA INNER CIRCLE
Six months with our team. Weekday advisory calls, weekly founder sessions, rapid fire support and a private community.
- 02ALL FIVE MASTERCLASSES
Brand & Product Strategy, Brand Creation, Product Creation, Audience Attraction, and GTM & Launch.
- 03SLYLETICA FACTORY MATCHER™
Direct introductions to vetted manufacturers matched to your budget, product and requirements.
- 04RESOURCE LIBRARY
Tools, templates, AI workflows and recommendations tested in our own brands.
- 05REVIEWS & RECORDINGS
Sample and tech pack feedback, plus a recordings library to catch up on missed calls.
Brand Launch Method
+ Design Studio
Everything in the Brand Launch Method. Plus six designs created for you.
Only 10 spots per quarter.
Design direction, product concepts and tech packs prepared with our award winning studio.
After six months, continue for $500 + GST per month. Cancel anytime. Samples and inventory are separate.
- Opening design strategy call
- Collaborative design direction and consulting
- Full product design concepts
- Tech packs ready for factories
- Fabric and material specifications
- Colourways and palette development
Before you take the next step.
I've never made a product. Is this for me?
Yes. Start with strategy and idea validation before spending on samples. You need a few hours each week and the budget to develop and manufacture your product.
Is this just a course?
No. Masterclasses are self paced, but the Inner Circle gives you live calls, reviews and direct team support while you build. You still make the decisions and do the work.
What products can I build?
Beauty, skincare, apparel, wellness, accessories, pet products, baby and kids, and more. This is for custom products, not dropshipping, white label or printing a logo on blanks.
Do I need my own factory or big quantities?
We introduce you to factories from our vetted network. Many brands start around 100 to 150 units per style. Minimums depend on your product, budget and factory.
The practical details.
What costs sit outside the program?
Samples and inventory are separate from your Slyletica investment. You pay the factory directly. We help you validate the idea and plan when to invest.
What happens after six months?
Continue with the team for $500 + GST per month, month by month. Cancel anytime. Your designs, tech packs and factory relationships stay yours.
What if I miss a call or live overseas?
Calls go into the recordings library. We work with founders worldwide. You can catch up in your own time and ask questions between calls.
How long does it take, and what happens next?
Set your launch plan early with the team. Timing depends on your product, samples and production. Book a short fit call. If suitable, a Brand Specialist maps your brand and next steps on a second call.
Your brand could be next.
Talk through your product, where you're at, and whether the Brand Launch Method is the right fit.
Ready to build a custom product brand? Let's work out the right next step.